Professional appearance.

Exceptional experience.

Before we say a word, our appearance tells guests what they can expect.

PRIDE Uniform Standards create consistency across every team, every market, and every guest experience. Showing up polished and prepared reflects respect for ourselves, our teammates, and every rider who trusts us.

How we show up reflects who we are.

• Uniform complete and worn correctly
• Clean, pressed, and in good condition
• Name badge visible where applicable
• Personal grooming neat and professional
• Ready to deliver service from the moment you arrive

PRIDE is about showing guests they are in capable hands from the first to last impression.

What PRIDE Looks Like

What PRIDE Means

PROFESSIONAL APPEARANCE. Maintain a clean, polished look that inspires confidence.​

  • Clothing clean, pressed, and in good condition​

  • No holes, stains, or excessive wear​

  • Proper fit that supports safe job performance​

  • Always ready to represent clients in any setting

REPRESENT THE BRAND. Wear approved items that present a consistent TransWest image.​

  • TransWest-branded shirts/polos, jackets and hats required​

  • Shirts must fit appropriately and keep midsection covered​

  • Approved headwear only: TransWest-branded, or solidblack, white, or grey hats at Manager's discretion​

  • Items should be clean, neat, and professional

IMPECCABLE STANDARDS. Maintain a consistent, professional uniform that signalsexcellence and attention to detail.​

  • ​​Black pants or slacks required; clean and properly fitted;not too baggy or too tight​

  • No sweatpants, yoga pants, fading or ripped pants​

  • Approved solid black, knee-length shorts allowed atmanager discretion

DEPENDABLE FOOTWEAR. Protect yourself while maintaining a professional appearance.​

  • Black, safety-rated shoes required​

  • Closed-toe and closed-heel​

  • Slip-resistant for driving and all weather conditions​

  • Appropriate for active work environments

EXCELLENT GROOMING. Support a comfortable, respectful environment for guests.​

  • ​​​Daily personal hygiene required​

  • Antiperspirant deodorant strongly encouraged​

  • Conservative use of perfume or cologne (should not linger)​​

  • Tattoos perceived as offensive must be covered during business hours​

  • Appearance should never distract from the guest experience

Watch the PRIDE Uniform Standards Training Video

Professionalism starts before the first interaction.

Watch the PRIDE Uniform Standards Training and put our standards into practice.