Service Standards to Deliver a Lasting Impression
Exceptional Service
Starts Here
At TransWest, every ride is a chance to leave a lasting impression. Our Service Standards help us show up with consistency, professionalism, and hospitality every day.
ENJOY THE RIDE Greeting Standards
How we greet every rider with warmth, confidence, and hospitality.
SMILE Service Standards
How we create a welcoming, helpful, and professional guest experience.
PRIDE Uniform Standards
How we show up polished, prepared, and ready to represent TransWest.
Service that reflects our values.
Our Service Standards bring our core values to life in every interaction. They are how we turn what we believe into what riders experience. Through SMILE, we lead with warmth and hospitality. Through PRIDE, we show up with professionalism and attention to detail. Through Enjoy the Ride greetings, we create a consistent, welcoming tone from start to finish.
Together, these standards reflect our commitment to safety, respect, accountability, and excellence, ensuring that every moment with TransWest feels intentional, reliable, and memorable.
-
We are humble and kind. We build lasting relationships, roll up our sleeves to ensure success, never needing credit.
-
We are relentlessly driven in our pursuit. We stay hungry and motivated, never taking our foot off the gas.
-
We go above and beyond in all we do, leaving a lasting impression. We believe there is always an opportunity to raise the bar.
-
We lead with pride, hard work, and above all – ACTION. There is no room for complacency.
-
We enjoy the ride. Because, when you think about it, we’re all just passengers - here to have fun.
Why This Matters
Our reputation is built one interaction at a time. A smile, a clean uniform, a warm greeting, and a professional experience all show guests who we are.
These standards help us:
Create a consistent experience across every program, route & client
Show pride in ourselves, our team, and our brand
Build trust with riders and clients
Deliver the kind of service that sets TransWest apart
